The internet is a great platform for viral marketing as ideas can be spread quickly through email, instant messaging, and social messaging platforms. The effect of marketing through the internet is that a company is able to acquire customers without spending a lot of money.
Forrester predicts that marketing automation will be one of the fastest-growing innovations over the next five years. Marketing automation tools have come a long way from being used by large enterprises to being used by small as well as mid-sized companies. No wonder marketing automation is no longer a nice-to-have, it’s a must-have!