Forrester predicts that marketing automation will be one of the fastest-growing innovations over the next five years. Marketing automation tools have come a long way from being used by large enterprises to being used by small as well as mid-sized companies. No wonder marketing automation is no longer a nice-to-have, it’s a must-have!
The conclusion is clear. iOS 15 will affect the future of email marketing.
Beyond those driving App Installs policies, the best way to prepare for this as advertisers or email marketers, is to ensure we’re capturing user information whenever possible.
Capturing emails will be crucial as their value is likely to increase. This should be part of our email marketing strategies.