How iOS 15 Affects The Future of Email Marketing

iOS 15 impact on email marketing

The conclusion is clear. iOS 15 will affect the future of email marketing.

Beyond those driving App Installs policies, the best way to prepare for this as advertisers or email marketers, is to ensure we’re capturing user information whenever possible.

Capturing emails will be crucial as their value is likely to increase. This should be part of our email marketing strategies.